Having a catchy domain name is the first step toward building your online brand. A simple search of “how to choose a domain name” will yield answers that are much more complicated than they need to be, but this guide is here to help you navigate the confusing world of website naming. Well, SEO company Canberra says that SEO (Search Engine Optimisation) is the name given to an activity that attempts to improve search engine rankings. After all, your domain name is the foundation of your online presence, and it can have a big impact on your SEO. We’ll also discuss how best to use keywords in your domain name and what not to do when registering it.
Keyword Domains
Keyword domains are a great way to make sure your site is easily found. A keyword domain is one that contains a particular term or phrase that’s relevant to your business.
For example, if you run a dog grooming salon and have named your business “Doggy Doo-Doo”, then the best domain name would be doggydooodoogrooming.com (or something similar).
The main reason behind this is that Google prefers websites with keywords in their domain before any other words. In SEO terms, this is known as ‘keyword density’ – which refers to how often certain keywords appear on a page compared with other words on the page.
Avoid Hyphens And Numbers
SEO is only one part of the equation – you also need to choose a domain name that will help you to rank highly in SERPs. Unfortunately, many businesses make the mistake of choosing a domain name that includes hyphens or numbers. While these may seem like innocuous additions, they can actually have a negative impact on your SEO.
Hyphens and numbers make it difficult for search engines to index your website, which can ultimately lead to lower rankings. In addition, they make your domain name less memorable and more difficult for potential customers to type into their browser.
If you want your business to be found online, choose a simple, easy-to-remember domain name without any hyphens or numbers. It may not be as flashy as some of the other options out there, but it will pay off in the long run.
Make It Easy To Type
The best domain names are easy to type. You should be able to enter the domain name without having to look at your keyboard, and you should be able to do so without making an error.
If you’re still not sure about a particular domain name, search for it on Google and see how many people have accidentally mistyped it. If there are a lot of them (and chances are there will be), then you might want to go with something else!
Keep It Short
The domain name you choose should be as short as possible. Longer domains are harder to remember, type, market, and monetize. Well, an SEO company in Canberra always suggests keeping short domains because it is easier to brand, rank, and market. If you use a long domain name, it can also make your content look spammy because of all the extra characters.
Longer domains are harder to rank for specific keywords because they don’t fit in Google’s search results as well as shorter ones do (this is called cramming). For example, if someone searches for “How To Choose A Domain Name” on Google, then a short domain is more likely to show up at the top of their search results than a long one like www.howtochooseadomainnamein2017.com.
The best domain extensions are.com, .net, and.org.
The best domain extensions are.com, .net, and.org. The most popular extension is the humble-yet-powerful .com, which is used by over 50% of all websites on the internet today.
Another important extension to consider if you’re planning a business site is .net; this extension is used for network-related sites (i.e., sites that provide connectivity between computers). For example, if you want to build advocacy or non-profit website, then you should use an “org” domain (like www.savethewhales.org).
Conclusion
We hope you’ve enjoyed this SEO guide to selecting a domain name. The key takeaways are that the best domain extensions are.com, .net, and.org and that you should avoid hyphens, numbers, and other characters. Keep it short and easy to type but still descriptive. If all else fails, just make sure it sounds good!
